ZIA KARA

“I started a medical spa with an interest in skincare and beauty! I had to learn a lot about all aspects of running a business, from managing employees, educating customers, and learning about technologies and treatments available on the market. Marketing is a really big and important part of running a busines, as you have to find how to differentiate yourself from others, and I thought of some really unique and creative strategies that allowed us to grow at little cost initially.

To others trying to break into the beauty industry, education is key. You need to be really knowledgeable about different products, treatments, and ingredients as consumers will turn to you for an expert opinion. You need to be able to deliver them an answer coming from a place of expertise, and that's how you can stand apart from your peers.”

Zia Kara, February 2024